Imagine branding the space industry? Doesn't it sound like a great story?! Well during my latest studies I [Felix Lebedinzew] got myself deeper and deeper into that topic and I tried to create a user centered spacetourism brand. Therefore I did a theoretical study on how to measure the user experience, develop user-centered emotional design and used several design-thinking methods to iterate. I did interviews with some experts and a lot of potential users who are willing or don't even ever want to travel to space. All the results are based on research data and shown the way below. I wrote my undergraduate thesis about the topic "experience as a factor of success for companies". If you would like to read it just contact me and I am more than happy to send you the digital E-Book for free!
Note: the ZIP file is 283MB.